Claiming your Shopify website in Google Merchant Center

One of the steps in setting up Google Shopping or Google Dynamic Remarketing is to claim/verify your website in your Google Merchant Center. In this article, I am going to walk you through this. You can also watch our video which covers the same ground. (By the way,...
Dynamic Remarketing and Smart Shopping Campaigns

Dynamic Remarketing and Smart Shopping Campaigns

According to Google, Smart Shopping campaigns are the bee’s knees. Yeh, I’m kinda paraphrasing there.  Anyway, they’re supposed to be the default option.  Smart Shopping campaigns are designed to automate where your ads go and how much you’ll...

Dynamic Remarketing Troubleshooting Guide

If your dynamic remarketing campaign isn’t working, the most common reason is that the code is not correct. So let’s start there.Is the code sending data?How to checkThis is dead easy if you have our app. Simply open the app in your back office and take a...
Dynamic Remarketing Explained

Dynamic Remarketing Explained

To put it basically, Remarketing means showing ads to people who’ve already seen your promotion.Who you show it to, that’s the Audience or Targeting.  What you show them, that’s the content of your ad.1. Static (non-dynamic) remarketingAudiences (The...