Some of my best lessons from 10 years of doing Google Ads

Some of my best lessons from 10 years of doing Google Ads

(To be completely honest, I’ve been doing Google Ads for eleven years and I’ve been doing them full time for nine. So I averaged that out to make ten. It was a better title. Ah-hem.) Here we go, in random order Don’t believe everything Google tells you Consider two...
Adding the Google Product Category to Shopify websites

Adding the Google Product Category to Shopify websites

Not everything in life is easy. Obviously, else I would be a billionaire by now. Adding the Google Product Category to Shopify is one of those not-easy things: I don’t know why they missed it because Shopify thought of most other things. But here we go. The...

Claiming your Shopify website in Google Merchant Center

One of the steps in setting up Google Shopping or Google Dynamic Remarketing is to claim/verify your website in your Google Merchant Center. In this article, I am going to walk you through this. You can also watch our video which covers the same ground. (By the way,...
Dynamic Remarketing and Smart Shopping Campaigns

Dynamic Remarketing and Smart Shopping Campaigns

According to Google, Smart Shopping campaigns are the bee’s knees. Yeh, I’m kinda paraphrasing there.  Anyway, they’re supposed to be the default option.  Smart Shopping campaigns are designed to automate where your ads go and how much you’ll...

Dynamic Remarketing Troubleshooting Guide

If your dynamic remarketing campaign isn’t working, the most common reason is that the code is not correct. So let’s start there.Is the code sending data?How to checkThis is dead easy if you have our app. Simply open the app in your back office and take a...